AMP-owned financial planning business Hillross Financial Services has signed seven new practices and welcomed 11 start-up firms in the last year, adding another $1 billion in funds under advice.
Hillross, which has 120 firms working under its licence, reported net cashflows of $536 million for the first half of 2013 – a $550 million increase on the first half of 2012.
Among the seven firms which joined the AMP dealer group were Sydney-based JA Hordern, Prosperity Wealth Advisers with offices in Newcastle, Sydney and Brisbane, and Primeplan Securities, which has offices in Victoria and Tasmania.
Hillross has also become home to 11 new start-up firms.
“Our new firms all share a common purpose to deliver quality advice and help their clients pursue their idea of 'Financial Freedom’,” said Hillross acting managing director Chris Digby.
Financial Freedom is a branding strategy launched a year ago, which aims to refocus on the emotional engagement of the client to better communicate the financial planning business’ role and the value of advice it provides.
