Hejaz Financial Advisers would support financial advisers with a Muslim client base and those who work in highly-populated Muslim areas.
However, clients did not necessarily need to be Muslim as Hejaz said their services would also suit those clients who were looking for ultra-ethical products.
Hejaz would be running ongoing events and training programs to upskills advisers under its AFSL on how to generate and convert leads with ethically-minded clients.
Muzzammil Dhedhy, chief operating officer at Hejaz Financial Services, said: “Demand for sustainable, faith-based, and ethical financial products and services is growing. Australians want their investments to reflect their values, whether these are in line with religious principles or their moral compass, but are rightly wary of greenwashed products and promises.
“Financial advice needs to become ever more tailored to these customer demands and we believe there is an opportunity to connect advisers who want to serve this rapidly-expanding client need.”
Ali Ozyon, head of marketing and distribution: said “We’ve launched HFA because we believe there is an affinity between advisers that want to better serve a Muslim clientele, those who are serving clients of other religions and those who want to help non-religious clients access ultra-ethical products”.
