Asteron-aligned dealer group Guardian Advice has appointed Wes King as State Manager for Western Australia, starting 3 November.
King joined the industry as a financial planner in 1999 and has held business development and sales management roles with BT and Tower, working most recently for CommInsure as a business development manager.
King will be based in Perth and will be responsible for managing and growing Guardian’s advice network in the state by attracting and retaining advisers and finding growth opportunities for the business, Guardian stated. He will also help financial advice practices to grow through practice management and coaching.
Guardian Advice executive manager Simon Harris said that as a former adviser King brings a deep understanding of the challenges financial advisers face from recent regulatory change.
"He has a strong interest in the financial planning process, from wealth creation to retirement strategies with a focus on insurance, and ensuring planners have the skills and tools to educate clients on the inherent value of insurance," Harris said.




