Genesys Wealth Advisers has succeeded in luring two practises away from rival dealer groups in what the Challenger own planning business claims will be the first of many new signings.
The two practises, Global Financial Services Group and Neil Macdonald Insurance Services, are the first of “several new firms Genesys expects to welcome on board in coming weeks”, according to managing director Ray Miles.
He said the additions would “further strengthen Genesys’ aim of building a brand that is recognised by consumers and advisors alike as representing reliable wealth advice”.
Previously with the Godfrey Pembroke network, Global has 10 authorised representatives and principals, including Clive Herrald, Daniel Collins and Phillip Challands.
Neil Macdonald Insurance Services is a Brisbane-based firm specialising in risk and joins Genesys from Professional Investment Services.
The signings follow the launch last week of a marketing campaign aimed at raising consumer awareness and recognition of the Genesys Wealth Advisers brand.
The campaign began with the placement of billboards on major thoroughfares in Melbourne, Sydney, Brisbane, Adelaide and Perth.
Genesys has also announced that member firm, Four People, has purchased the clients of Queensland-based planning group Barbacan Benefits.
Barbacan principal Tony Beale will assist with the transition of Barbacan Benefits clients to Four People over the next 12 months.
Challenger owned dealer group Genesys Wealth Advisers has lured two practices away from rival financial planning businesses
has signed up Global Financial Services Group and Neil Macdonald Insurance Services to its network.
