The Financial Planning Association (FPA) has upgraded its consumer-facing website in a move it says is designed to help Australians make informed financial decisions.
The new site – fpadifference.com.au – has been launched as part of the FPA s Financial Planning Week, and according to FPA chief executive Mark Rantall, the initiative aims to encourage, educate and empower Australians to address their financial situation and discover the positive difference that sound financial advice can make.
The FPA has used new research released by Investment Trends to validate its move, with around a quarter of those surveyed suggesting they would use the FPA website to find a financial adviser.
When consumers were asked: If you were selecting a new adviser today, how would you expect to search for such an adviser? More would use the FPA website (27 per cent) than do a Google search (24 per cent) or check the ASIC website (16 per cent).
"The research shows that the FPA website and our industry-leading Find-a-Planner directory are highly sought after by consumers," Rantall said.
"It is important for us to invest in the website to refresh it regularly and provide practical tools, useful information and multimedia aids for consumers," he said.
