Australia’s first customisable, client-facing insurance app will now offer users new screens to drive advocacy and provide a more interactive and engaging client experience.
According to head of sales strategies for Zurich’s life and investments business, Andy Marshall, the app is a ‘game-changer’ for advisors seeking to engage the 1,300 app users on life insurance policies. It is also aiming to increase the rate of client understanding of insurance advice and solutions.
“In an increasingly digitised world, consumers are taking their cues from other sectors such as retail and entertainment, and are expecting a similar degree of interactivity and simplicity across other product categories,” said Marshall.
“We have found that face to face engagement combined with bespoke digital tools can accelerate the rate of understanding and engagement with the topics at hand.”
Marshall is confident that a digital framework around the clients need for analysis is the key to dramatically improving its effectiveness.
The diagnostic tool on the app allows the adviser to walk clients through potential scenarios, with various ‘pop —ups’ and visual prompts increasing interactivity.
“By creating a tool that allows clients to more easily picture themselves in the scenarios presented, our objective is to provide advisers with the opportunity to question, communicate and engage with clients in a deeper, more meaningful way,” said Marshall.
“Helping to build more effective conversations with clients — resulting in greater client understanding and advocacy for the advice process — is a core part,” he said.
“Improving engagement is a critical driver of consumer literacy around insurance.”
