Naked Mortgages chief executive Matt Graham says his new online broking service has seen interest from not only experienced property investors but also first-home buyers.
Graham said he was surprised that first-home buyers were looking to complete the lending process online considering the fact that buying a first property is often one of the most important financial decisions in someone's life.
"The first time you do it you probably want someone to hold your hand through the process," he said.
"Then again, we have a whole new generation that are used to transacting over the web."
Graham claimed that in view of the fact that his business provided a complete face-to-face service as part of its offering, many young Australians were happy to go with an online broking model, knowing that the process is secure.
"There are people who have set loans before and they know that setting a loan is like filling out a document. Once they get the information on the loan they want, they just fill out the document and it gets processed," he said.
