The co-founders of Advice Revolution have launched a fintech brand to offer software and services enterprise to the advice and wealth sector.
It aims to address complex industry challenges via digital integration and automation and utilise the insights of experienced financial advisers and technology experts.
Elemnta has already signed a master service agreement with Colonial First State (CFS) for a digital solution to deliver a range of efficiencies for advisers and has a team of 40 staff.
It builds on software firm Advice Revolution that was founded in 2018 and will remain in the market alongside elemnta.
Advice Revolution was co-founded by Shaun Green and Adrian Patty to solve compliance problems in financial advice. It currently operates a client portal that allows for two-way integration with widely used advice software Xplan.
“As a new brand, elemnta will continue to leverage this best-in-class capability while addressing a broader range of industry challenges,” the firm said.
Chief technology officer, Patty, said: “Designed to serve as a centralised point to better connect key elements of the financial services value chain and seamlessly bring advice, customer experience and enterprise stakeholders closer to each other and to their customers.
“At its core, elemnta stems from firsthand experience. As advisers, we faced the burden of a lack of standardisation, operational dysfunction and friction across legacy administration and advice software systems. Our frustration sparked the desire to address industry complexity by creating solutions which harness the best of technology and human input.”
Patty is also co-founder of Ensombl, formerly known as XY Adviser, which is a social network and community to connect financial advisers.
You forgot the “e” Patty! Or are you trying to copy Clayton??