Paul Barrett
Financial Wisdom’s initiative to provide clients with discounts on health, lifestyle and retail services in order to generate improved awareness of the dealer group’s services has already made its mark, with one adviser citing 150 new hits to his website as a result of the program.
The initiative, called Platinum Advantage, was only launched in July, but Financial Freedoms Solutions principal Val Nigol has already recorded a 67 per cent increase in traffic to his practice’s website.
Upon the program’s introduction Nigol encouraged his clients to extend its benefits to family, friends and business associates. The discounts on offer could only be accessed via the financial planner’s website.
“Platinum Advantage has provided a real value added benefit for my clients and their families — and with each month the number of visits to the Financial Solutions website grows as clients become more familiar with the program and its extensive range of offers,” Nigol said.
Financial Wisdom general manager Paul Barrett said the extent to which Platinum Advantage had made a difference so far had exceeded his expectations.
“That extent of increase [experienced by Nigol] was definitely surprising. We knew that if advisers took advantage of it they’d be able to increase traffic to their websites over time, but to get that sort of turnaround as quickly as he has was surprising,” Barrett explained.
“It also shows you if these sorts of things are marketed correctly they are meeting an obvious need,” he added.
Barrett said even now the initiative represented Financial Wisdom’s most successful attempt to increase traffic to their representatives’ websites.
“One of the other things we’ve tried which has been quite successful is a property valuation guide on the website …We’ve got a link through to a Commonwealth Bank property valuation guide where they can actually print out a graph that shows the median house price movement in their own suburb,” he said.
In regard to Platinum Advantage, Barrett foreshadowed further evolution of the program in the near future.
