Equity Trustees is planning to target small to medium corporate superannuation funds with a sophisticated investment and services offering, with basic MySuper investment options for low-end members through to a high-touch SMSF-style approach for high-end members.
The MySuper element will be introduced for low-end workers looking for a basic superannuation investment model.
The high net worth (HNW) clients, including factory managers and executives, will be offered sophisticated support services, including individual advice and the ability to choose investments within the structure, according to Equity Trustees wealth management head Philip Galagher.
The idea was to offer a base MySuper model and a discretionary portfolio opportunity all within the one small fund, he said.
"Essentially, they are otherwise a candidate for an SMSF, and we're trying to provide an opportunity for them to stay within the corporate," he said.
HNW super investors are a valuable commodity in the market place, he said.
Equity Trustees was looking to several platforms to offer that investment spectrum, Galagher said.
Offering a flat fee through Equity Trustee's simpleWRAP platform would be cheaper for a HNW client, he said.
Equity Trustees will implement an SMA/IMA structure to allow tailored portfolios, he said.
"Everyone has to do MySuper, and the issue they all face then is: what bells and whistles can they add to MySuper that will genuinely add value for a client?" Gallagher asked.
