Entireti Foundation, is pushing to double its charity fundraising this year as it targets a $1 million lifetime milestone.
Backed by AFSL provider Entireti, the charity foundation raises funds from across the Entireti advice communities and employees.
Since its inception in 2011, it has raised more than $900,000, with funds last year being donated to Love Mercy, Finnan’s Gift, Global Development Group, Moira Kelly Creating Hope Foundation, Zephyr Education and Beat the Burn.
After raising $51,000 in 2025, the Entireti Foundation is aiming to double this to $100,000, pushing it above the $1 million milestone for funds raised since inception.
While the foundation has typically focused on supporting women and children facing poverty, homelessness and violence, the Entireti Foundation annual general meeting in December saw committee members agree to broaden its scope.
As a result, it will now also direct its efforts to charities supporting the homeless and those suffering from mental illness.
Entireti executive manager, people and brand, and Entireti Foundation director Simone Munro said: “Donations received by the foundation go directly to projects that provide safety, education and opportunity for society’s most needy and vulnerable, especially women and children facing poverty, homelessness and violence.
“We are proud to support our remarkable charities and so incredibly grateful for the generosity of our employees, advisers and business partners.”
Entireti CEO Neil Younger added that the firm is looking to raise the profile of its foundation throughout its network.
“We often talk about our strategic plans to deliver more services and help advisers efficiently deliver quality advice and grow their business, but we’re also passionate about philanthropy and giving back,” he said.
“We want to increase awareness of the Foundation at our conferences, PD days and events to give more people an opportunity to collectively contribute and make a difference to these great causes.”
