CountPlus has announced it will hold an extraordinary general meeting (EGM) to vote on a name change for the business.
In an announcement to the Australian Securities Exchange (ASX), the firm said an EGM would be held in Sydney on 4 May.
This would consider the change of name from CountPlus to Count, a move unanimously recommended by its board.
It said: “The company proposes to change its name from CountPlus Limited to Count Limited to align and capture the operations and value the company is creating now and in the future.
“The company believes the proposed name change to Count Limited better reflects the nature of its operations as a whole and will facilitate improved understanding by the market of the company’s strategy.
“The name change, brand transformation and value proposition is to deliver on the ambition of a single, strong, clear brand that differentiates the company and resonates with employees, investors, business partners and clients.”
The change was required, under the Corporations Act, to be approved by shareholders via passing a special resolution.
CountPlus had been active on the acquisition front this year, acquiring Affinia Financial Advisers from TAL in March and Victorian accounting firm Moggs Accounting + Advisory.
In its most recent results for the six months to 31 December, the firm reported an 8% rise in reported revenue and 13% growth in financial advisers.
