Count Financial and Kingston Capital have signed up with E*Trade for the provision of wholesale listed securities broking services.
E*Trade head of broking services Don Sillar (pictured) said his company would be providing a “tailored broking solution” for both Kingston and Count.
He said he believed planners were seeking lower cost alternatives to direct share trading, and he regarded his company’s offering as a logical fit.
Confirming the arrangement, Count chief executive Andrew Gale said his company had opted to go with E*Trade because it provided a number of options and could be fully integrated with Xplan.
Kingston Capital chief executive Steve Thomson said that his company had previously traded through several brokers, and that the single broker arrangement would reduce risks and increase efficiency.
