The Federal Government has formed a new advisory committee to assist the Australian Taxation Office (ATO) in devising an education campaign ahead of the implementation of the choice of fund regime.
Assistant Treasurer and Minister for Revenue Mal Brough named a five strong taskforce yesterday which includes heads of industry as well as key figures in the financial education sector.
The committee members will devise strategy as to timing of a ‘choice’ education campaign, as well as key content.
“The ATO and ASIC [Australian Securities and Investments Commission] will work with the committee to review the information campaign ensuring that the products and messages are appropriately targeted,” Brough said.
Appointed to the committee are Howard Rosario, Bruce Fadelli, John Keniry, Linda Elkins and Mara Bun.
Rosario, current Westscheme chief executive is also a director of the Fund Executives Association Limited (FEAL) and an executive of the Western Australian arm of the Association of Superannuation Funds of Australia.
Meanwhile Fadelli, is a member of the Small Business Council.
And Keniry, the chairman of ASX listed Ridley Corporation, is also a member of the Government’s Consumer and Financial Literacy Taskforce.
Linda Elkins meanwhile, heads up Communi(k), the group responsible for the November launch of Education Key – a three pronged initiative involving heavyweight industry superannuation funds REST, Sunsuper and STA
Elkins also has prior experience with the Financial Planning Associations Dollarsmart campaign as well as the Investment and Financial Services Associations Education Corner.
Rounding off the committee is Mara Bun. Director CSIRO business development, Bun was the manager of policy and public affairs of the Australian Consumers’ Association from 1994 — 2000 and was a founding member of the National Office for the Information Economy Board of Directors.
