Centrepoint Alliance has rebranded by bringing its various businesses under one umbrella and one central website.
The non-aligned financial services group said it would operate as a single brand with related sub-brands, which will be divided into four groups.
These include:
- Associated Advisory Practices will now be known as Centrepoint Alliance Licensee Solutions;
- Alliance Wealth and Professional Investment Services will be known as Centrepoint Alliance Financial Advice;
- Centrepoint Alliance Lending and Centrepoint Alliance Premium Funding will be known as Centrepoint Alliance Lending Solutions; and
- Ventura, vMAPS, and platform solutions will operate under Centrepoint Alliance Investment Solutions.
Managing director, John de Zwart, said: “This newly simplified structure gives our advisers and brokers easier access to our technology, research, training, and investment solutions, particularly for those who operate across multiple business lines”.
