BT Super for Life has passed $1 billion in funds under management around three years after its launch in late 2007, the group announced.
BT Financial Group’s head of superannuation, Melanie Evans, credited features such as the product’s integration with online banking for the product’s popularity.
“[When customers] log onto Internet banking at home or work and see their super balance they’re much more engaged… compared to just receiving a statement in the mail once a year,” she said.
“The birth of BT Super for Life wasn’t in response to industry or competitor pressure; instead it was about solving the problem of the average working Australian’s disengagement with their retirement savings.”
