Westpac’s BT has launched a new brand campaign aimed at creating greater awareness of the company and what it does.
The new campaign, launched last Sunday, is intended to shift the focus from BT’s products to the needs of customers, promoting the company as being accessible to all Australians for super, investment, insurance and advice.
The multi-million dollar campaign is being run across all major TV networks and includes sponsorship of Channel 10’s ‘Masterchef’.
BT Financial Group chief marketing officer Mark Murray said the campaign was intended to encourage Australians not only to hope for the best but to prepare for it now.
“People know they need to do something, but knowing where to start is the difficulty,” he said.
The campaign features TV advertisements that are set in a positive future and work backwards to the current day.
