In the newly-created position, Sparks would be responsible for leading the sales and marketing functions across Bell Direct, Desktop Broker and Bell Potter Online.
His key focus would be driving investor and adviser take-up of Bell Direct’s growing suite of innovative products and spearheading new initiatives.
Arnie Selvarajah, chief executive officer of Bell Direct, said Sparks’ expertise and fresh perspective would be invaluable as the organisation continues to evolve to meet the needs of clients.
“As the only broking platform in Australia with an end-to-end technology solution, we are well-positioned to respond and adapt to the rapidly changing market dynamics,” Selvarajah said.
Prior to Vanguard, Sparks held senior roles at iShares Australia, Mariner Financial and CommSec.
