The Banking and Finance Oath is undertaking an advertising campaign in a national daily financial paper to target professionals working in the industry.
Launched on 30 March, it featured a half page print ad with a short digital campaign running across their site, developed by advertising veteran John Bevins.
The concept of the campaign ‘The more that sign, the stronger the spine’ emphasised the need for the financial services industry to build a strong ethical foundation, achieved by individuals who can apply it, according to the organisation.
