Technologyfirm Avanteos has enhanced its back-office wealth management software suite with a feature that helps financial planners generate personalised investment strategies for their clients.
The feature, called my2ic, is the flagship product of software firm Taten and enables end-users to feed in data related to their assets, liabilities, account balances and investments to calculate their overall financial status.
Financial planners can then use this information to offer products and services specifically suited to their clients’ needs.
“The product enables financial planners to look at their customer’s total net worth position and offer a proactive service,” Taten director Linda Lim says.
Avanteos provides back-office software to financial planning dealer groups and master funds, enabling them to build automated wealth management platforms and online wrap accounts, which are typically branded as the financial adviser’s own systems.
“Essentially, my2ic’s technology enables our customers to offer advisers a mechanism to provide additional services to their clients and bind their investors more closely to the adviser’s business through the provision of value added services,” Avanteos chief executive officer Mark Papendieck says.
Last year, Avanteos received the financial backing of Colonial First State, when Colonial took a minority stake in the firm.
