Australian Unity Investments (AUI) has created a new digital and marketing role.
The company announced this week that it had appointed Natalie Ellisdon as general manager, Digital and Marketing, reporting to chief executive, David Bryant.
Ellisdon was most recently marketing director at iSelect, and prior to that, spent more than six years at GE Capital where she held a variety of leadership roles, having started her career with Macquarie Bank.
The announcement said Ellisdon would be responsible for the business’s strategic marketing and brand activities, digital capabilities and market research, including the development, implementation, co-ordination and outcomes of all of AUI’s strategic marketing initiatives.
“Natalie has led multi-million dollar projects in product development, brand, lifecycle and digital innovation, and this background will help drive a seamless, fully integrated customer experience at AUI,” Bryant said.
