Asteron is implementing an online health insurance program designed to improve the health of their insured clients.
They will also reduce premiums for any clients who can prove they have improved their health through the program. The reductions will be offered by reduced premium loadings.
The program will offer nutritional tips and exercise programs with the aim of changing clients’ lifestyles.
Asteron general manager Jordan Hawke said the industry did nothing to address the chronic health conditions of many Australians when they were assessing the underwriting needed for an insurance policy.
Hawke emphasised that the online program, which was developed by physiologists and cardiologists, was a long-term sustainable program to return their clients to healthy lives.
The insurance industry needed to move away from products towards providing holistic insurance advice, he said.
