The Australian Securities and Investments Commission (ASIC) has released a consultation paper and draft regulatory guide for the advertising of financial products and advice.
As part of the draft regulations, ASIC said advertising played an important role in allowing a consumer to make informed financial decisions.
"The objective of our guidance is to help promoters and publishers present advertisements that are accurate, balanced and help consumers make decisions that are appropriate for them," said ASIC chairman Greg Medcraft.
"While our guidance covers issues of good practice in advertising, it may also help promoters and publishers comply with their legal obligations not to make false or misleading statements or engage in misleading or deceptive conduct."
Comments on the consultation paper and draft regulatory guide are due by 25 October 2011.
