ANZ Wealth has launched a pilot program to reward active lifestyles among OneCare customers in a bid to address the growing number of claims and its impact on premiums.
The firm has launched its OnePath Steps Challenge, a 90-day pilot program where selected participants can use their wearable fitness device or mobile phone fitness application to tract their steps.
Customers who walked a minimum of 10,000 steps a day for 10 days would receive a WISH e-gift card.
ANZ head of life insurance, Gerard Kerr, said: “By encouraging more customers to live an active, healthy lifestyle, we hope to address the industry challenge of increasing numbers of claims and the impact that has on premium affordability”.
He added clients were telling advisers affordability was often a reason why people overlooked insurance cover.
ANZ Wealth said it was also exploring other initiatives besides this pilot program to encourage healthy behaviours, which would also include trialling individual health coaching and well-being professionals.
The program commenced on 21 July with around 3,000 participants.
