Big insurer AIA Australia has launched its Priority Protection product suite on the Asgard superannuation platform.
The company said the move was part of a continued drive to help financial advisers access, manage and purchase clients’ investments and risk policies online.
The company noted that a third of risk business in Australia was currently being written through platforms.
Commenting on the move, AIA general manager of Life Insurance, Damien Mu, said that expanding the partnership with Asgard would make it even easier for financial advisers to purchase risk policies.
“The market is showing us that more and more financial advisers prefer to use platforms to write risk,” he said. “We have responded to that need.
“We launched our first product in partnership with Personal Choice Private and Asgard as administrator last year, and we expect this to grow further with this move onto the broader Asgard platform, including eWrap, Infinity eWrap, Asgard Super Accounts and Elements,” Mu said.
