The Association of Financial Advisers (AFA) has appointed Samantha Clarke to the new role of general manager, policy, professionalism and marketing.
The appointment came after chief operating officer, Phil Anderson, departed the AFA to join Netwealth as the new head of governance and advice.
Clarke oversee public policy, association professionalism, and marketing and communication strategies for the AFA.
She will also be responsible for AFA-to-consumer initiatives, including Your Best Interests, and AFA events.
Clarke has 25 years of experience in financial services, and held various roles including director, SMSF Solutions, at AMP, Head of Marketing at AMP Capital, and head of marketing, Macquarie Adviser Services, at Macquarie Group.
Most recently, she was a consultant for business-to-business financial technology firm, supporting adviser efficiency and small business growth.
AFA chief executive, Brad Fox said: “Samantha’s experience in innovative technologies and marketing will empower the AFA to raise the public’s perceptions and understanding of financial advice.”
