Beddoes had been operating since 2014 to assist retail life insurers with insights into the financial advice space. It also helped advice practices and licensees through its benchmarking solutions.
Angus Woods, founder of Adviser Ratings, said: “Beddoes has built an exceptional data business with wide ranging clients across the life insurance and wealth sector.
“Combined with our data, we will not only enhance the value proposition for our own clients but Beddoes’ clients. Harnessing the power of Beddoes’ data to its full extent will help provide a powerful combined market offering.”
Beddoes chief executive, Bill Nikolovski, who would remain part of the combined entity, said: “We know there is a significant issue for the industry in analysing data and understanding trends. Being a part of Adviser Ratings will allow us to meet that growing industry need in a more scalable way. I am excited by what the two brands can bring to our respective client bases and new clients”.
Adviser Ratings said it expected the acquisition would allow it to bring and enhance new insights for the industry and provided improved reporting.
