A new automated self-managed superannuation fund (SMSF) administration service has been launched into the market, allowing financial planners and SMSF professionals the opportunity to white label.
The new Superfund Wholesale admin service is cloud-based and offers financial advisers an automated process for SMSF establishment, fund administration, auditing services, trust deed upgrades and 24/7 online reporting, according to company director Kevin Nicol.
Nicol and Superfund Wholesale general manager Kris Kitto said the product was designed at the back of planner surveys, which have shown great demand for simpler SMSF set-up processes.
He added the new product was a complete 'white label' service, allowing financial planners, dealer groups, brokers and accountants to offer the SMSF administration service as part of their own offering.
"The adviser maintains control of the client while benefiting from the support and compliance assistance from Superfund Wholesale," Kitto said.
