Equip drops super in fund rebrand
Equip Super has dropped half its name in a rebrand designed to reflect the fund's ambition and purpose, according to chief executive Danielle Press.
The newly branded Equip has dropped the word 'Super' to better position itself as a service provider of a range of financial services including pensions, education and advice.
Equip chief executive Danielle Press said the fund was poised to evolve and pursue growth in its employer and member base.
"We will do this by a combination of activating our existing members, expanding our relationships and business with existing employers, and extending our reach into sectors that are attractive to us," she said.
The fund has also refreshed its educational material and will now focus on ensuring members aged 20 to 80 receive consistent messaging and information through Equip's education and advice programs.
Equip executive officer, strategic marketing and communications, Geoff Brooks said it would launch a new platform in January.
"We have been making very substantial investment in our data analytics capability in order to meet member demand for very targeted and relevant information," he said.
Brooks said the fund wanted to allocate its resources efficiently by measuring the effectiveness of its programs in strengthening the bond between Equip and its members.
Professionals Association Super is also in the midst of rebranding its four divisions under the one banner to present a united MySuper front.
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