SMSF specialist joins Prime Financial in key role

prime-financial-group/ord-minnett/appointments/people-and-products/simon-madder/

image
image image
expand image

Management veteran, Olivia Long, has joined the Prime Financial Group as managing director, strategy and operations, of its wealth management and superannuation division.

Long has over 20 years’ management experience in the financial services sector, with specialised roles in self-managed superannuation and HR roles with Ord Minnett stockbrokers.

In her new role, she would be primarily responsible for the ongoing development of the firm’s products and services and driving marketing and public relations activity.

Long said she was keen to join the integrated accounting, wealth management and capital advisory firm as it continues on its growth trajectory.

Prime managing director and CEO, Simon Madder, said the firm was fortunate to secure someone with Long’s skill set, knowledge and experience.

“Her extensive strategic and business development experience, including her former role as CEO of a market-leading SMSF administrator, is the ideal background for this critical role of building greater awareness of Prime and its related brands.”

Read more about:

AUTHOR

Recommended for you

sub-bgsidebar subscription

Never miss the latest news and developments in wealth management industry

MARKET INSIGHTS

The succession dilemma is more than just a matter of commitments.This isn’t simply about younger vs. older advisers. It’...

2 months 4 weeks ago

Significant ethical issues there. If a relationship is in the process of breaking down then both parties are likely to b...

3 months 3 weeks ago

It's not licensees not putting them on, it's small businesses (that are licensed) that cannot afford to put them on. The...

4 months ago

Advice firms are increasing their base salaries by as much as $50k to attract talent, particularly seeking advisers with a portable book of clients, but equity offerings ...

2 weeks 3 days ago

Ahead of the 1 January 2026 education deadline for advisers, ASIC has issued its ‘final warning’ to the industry, reporting that more than 2,300 relevant providers could ...

6 days 6 hours ago

ASIC has released the results of the latest financial adviser exam, held in November 2025....

2 days 9 hours ago

TOP PERFORMING FUNDS

ACS FIXED INT - AUSTRALIA/GLOBAL BOND
moneymanagement logo