SMSF specialist joins Prime Financial in key role

Management veteran, Olivia Long, has joined the Prime Financial Group as managing director, strategy and operations, of its wealth management and superannuation division.

Long has over 20 years’ management experience in the financial services sector, with specialised roles in self-managed superannuation and HR roles with Ord Minnett stockbrokers.

In her new role, she would be primarily responsible for the ongoing development of the firm’s products and services and driving marketing and public relations activity.

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Long said she was keen to join the integrated accounting, wealth management and capital advisory firm as it continues on its growth trajectory.

Prime managing director and CEO, Simon Madder, said the firm was fortunate to secure someone with Long’s skill set, knowledge and experience.

“Her extensive strategic and business development experience, including her former role as CEO of a market-leading SMSF administrator, is the ideal background for this critical role of building greater awareness of Prime and its related brands.”

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