Selfwealth expands executive team with three appointments

Selfwealth has made a number of appointments to its executive leadership team. 

This month, it has appointed a chief experience officer, chief technology officer and head of marketing and communication.

Janelle McQueen-Paice joins from MLC Life Insurance where she worked for four years, most recently as head of digital and CX, and previously spent over a decade at BT. 

At Selfwealth, she will now work as chief experience officer, responsible for leading customer experience strategy to ensure seamless customer interactions with the platform. 

Cameron McDonald has been appointed as chief technology officer, joining Selfwealth from business architect consultancy ONLY1 Group. He previously spent six years at Challenger as well as State Street and HSBC.

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McDonald’s role will involve building the platform capabilities sought by its customers and cyber security.

Finally, Samantha Powell has been appointed as head of marketing and communications. Prior to joining Selfwealth, she spent a year at investment manager Pallas Capital as head of marketing for high net worth, advice and institutional, and almost four years at Vanguard.

These strategic appointments are poised to drive innovation and growth at the organisation and deliver enhanced experiences to its customers, the firm said. The Melbourne-based business was founded in 2012 and currently has funds under administration of $10.1 billion and 129,000 active Australian investors. 

Craig Keary, CEO of Selfwealth, said: “These key appointments to the executive leadership team demonstrate our commitment to assembling a strong, dynamic team that will drive innovation and growth across all facets of our organisation. We are investing in new talent and believe these new leaders can drive that change.

“Together with the new leadership team, I look forward to better serving our customers and taking advantage of the potential market and industry opportunities that the prevailing environment presents.” 

Keary was appointed as chief executive of Selfwealth last October, following his tenure as chief executive for Asia Pacific at Ignition Advice, a role he departed in March 2023 after two years.

At the time, Selfwealth said he had been appointed for his track record in “driving strategic growth” in his previous roles at Ignition, the big banks and AMP Capital.

“Craig has broad experience in stockbroking, fintech platforms and, importantly, driving strategic growth. He has a track record of success in this in global markets and across different organisations,” chair Christine Christian commented.