Selfwealth expands executive team with three appointments

15 March 2024
| By Laura Dew |
expand image

Selfwealth has made a number of appointments to its executive leadership team. 

This month, it has appointed a chief experience officer, chief technology officer and head of marketing and communication.

Janelle McQueen-Paice joins from MLC Life Insurance where she worked for four years, most recently as head of digital and CX, and previously spent over a decade at BT. 

At Selfwealth, she will now work as chief experience officer, responsible for leading customer experience strategy to ensure seamless customer interactions with the platform. 

Cameron McDonald has been appointed as chief technology officer, joining Selfwealth from business architect consultancy ONLY1 Group. He previously spent six years at Challenger as well as State Street and HSBC.

McDonald’s role will involve building the platform capabilities sought by its customers and cyber security.

Finally, Samantha Powell has been appointed as head of marketing and communications. Prior to joining Selfwealth, she spent a year at investment manager Pallas Capital as head of marketing for high net worth, advice and institutional, and almost four years at Vanguard.

These strategic appointments are poised to drive innovation and growth at the organisation and deliver enhanced experiences to its customers, the firm said. The Melbourne-based business was founded in 2012 and currently has funds under administration of $10.1 billion and 129,000 active Australian investors. 

Craig Keary, CEO of Selfwealth, said: “These key appointments to the executive leadership team demonstrate our commitment to assembling a strong, dynamic team that will drive innovation and growth across all facets of our organisation. We are investing in new talent and believe these new leaders can drive that change.

“Together with the new leadership team, I look forward to better serving our customers and taking advantage of the potential market and industry opportunities that the prevailing environment presents.” 

Keary was appointed as chief executive of Selfwealth last October, following his tenure as chief executive for Asia Pacific at Ignition Advice, a role he departed in March 2023 after two years.

At the time, Selfwealth said he had been appointed for his track record in “driving strategic growth” in his previous roles at Ignition, the big banks and AMP Capital.

“Craig has broad experience in stockbroking, fintech platforms and, importantly, driving strategic growth. He has a track record of success in this in global markets and across different organisations,” chair Christine Christian commented. 


Read more about:


Add new comment

The content of this field is kept private and will not be shown publicly.

Recommended for you



sub-bg sidebar subscription

Never miss the latest news and developments in wealth management industry


My view is that after 2026 there will be quite a bit less than 10,000 'advisers' (investment advisers) and less than 100...

3 days 20 hours ago
Jason Warlond

Dugald makes a great point that not everyone's definition of green is the same and gives a good example. Funds have bee...

3 days 21 hours ago
Jasmin Jakupovic

How did they get the AFSL in the first place? Given the green light by ASIC. This is terrible example of ASIC's incompet...

4 days 20 hours ago

AustralianSuper and Australian Retirement Trust have posted the financial results for the 2022–23 financial year for their combined 5.3 million members....

9 months 1 week ago

A $34 billion fund has come out on top with a 13.3 per cent return in the last 12 months, beating out mega funds like Australian Retirement Trust and Aware Super. ...

8 months 4 weeks ago

The verdict in the class action case against AMP Financial Planning has been delivered in the Federal Court by Justice Moshinsky....

9 months 1 week ago