Padua makes key appointments

Financial advice and technology services firm Padua Solutions has appointed Rudy Haddad to the newly-created role of head of technical advice, overseeing Padua’s technical capabilities.

Haddad had over 23 years’ experience in financial advice and product and was most recently head of practice management and technical advice delivery at Wealth Market.  He had also held senior positions at ING Australia, OnePath and ANZ Wealth, including heading up technical services and intermediated life risk sales strategies.

His appointment followed that of Kun Singh who was appointed to the newly-created role of head of marketing in April.

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Singh was responsible for overseeing the development and implementation of Padua’s marketing strategies that showcase the breadth of technology, data and people expertise across the business.

He had over 12 years marketing experience in both Australia and the UK, including with Westpac, Optus, Thomson Reuters and JLL (Jones Lang Lasalle).

Matthew Esler, co-founder of Padua, said the appointments were a key step in Padua’s ongoing growth and expansion in the financial advice market.

“We are seeing significant interest from financial planning practices and licensees for our software, services, research and data and these two new appointments are key steps in our long-term growth strategy,” he said.

“Padua has expanded rapidly following the initial raise of $10.5 million in late 2021 and this has created greater demand for technical advice capability across all divisions. Rudy brings an extraordinary ability to convert regulatory complexity into practical application for advisers – better than anyone I have witnessed in the industry, and it is an absolute pleasure to have him on board.”




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I have had the great fortune to work alongside Rudy, and this is an outstanding appointment for Padua and anybody working for them.

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