Lonsec appoints new exec director of sales and marketing

Research house Lonsec has appointed Rob Hardy to the newly created role of executive director of sales and marketing.

Hardy joins Lonsec after seven years at Clime Asset Management where he was most recently chief operating officer. He has over 30 years of experience in sales, marketing and business leadership across a number of industries, including as head of the international direct marketing division of Time Warner, Lonsec said.

As executive director, Hardy will lead Lonsec’s combined sales and marketing efforts, supported by an experienced team of relationship managers, client service professionals and marketers.

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“I’m very pleased to announce Rob as our new executive director of sales and marketing,” said Lonsec chief executive Charlie Haynes. “Rob’s wealth of experience both inside and outside the financial services domain will allow us to have deeper conversations with our clients to better understand their needs during a critical time for the industry.”

Lonsec said the appointment forms part of its new executive structure which establishes greater unity between the Lonsec Research, SuperRatings and Investment Solutions businesses.

“I’m very excited about the opportunities for Lonsec within a financial services industry undergoing significant change,” said Hardy.

“I look forward to leveraging the strong relationships we have with advisers, fund managers and super funds, and driving the continued evolution of our investment research and tools in line with the industry’s future needs.”

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