Ignition Wealth has split its online presence — separating its business and direct to consumer entities.
The company announced that its business partners would be served via www.ignitionwealth.com, while direct investors would be served via www.ignitiondirect.com.au.
Commenting on the move, Ignition Wealth chief executive, Mark Fordree, said it followed the rapid expansion of the company’s business-to-business arm.
“The Ignition Wealth site is now specifically targeted at financial institutions, financial advisers and wealth and accountancy practices,” he said.
“Separating the business and consumer brands ensures that all areas of our customer base are served at the highest level,” Fordree said.
