Financial advice software provider DASH has launched a new solution for advisers and clients providing health and wellbeing content.
The technology group partnered with HealthyMe Digital, which provides wellness resources to a broad range of companies and organisations across Australia.
In the joint venture, DASH will offer health and wellbeing content through the holistic digital advice solution to clients. It aims to provide bite-sized, accessible content that individuals can easily consume and apply, “fostering lasting positive changes in their lives”.
Terri Ho, DASH head of adviser solutions, emphasised the Australians have unmet advice needs which can create financial uncertainty. The solution provided by the new service seeks to assist Australians from both a financial and personal standpoint and create long-term positive outcomes.
“Our joint venture with HealthyMe Digital endeavours to provide balanced and holistic wellness resources in different formats. This is while being able to access personal financial advice and track their ongoing progress towards their financial goals,” Ho said.
HealthyMeWise offers content ranging from financial wellbeing, mental health and lifestyle changes. Its resources are leveraged by some of Australia’s largest firms, such as ANZ Bank, and across both private and public sectors.
The content is accessible to DASH’s current advisers for white-labelling purposes and institutional clients already using the digital solution.
Earlier this year, Money Management reported on the smaller players seeking to shake up financial planning software, including DASH and intelliflo.
The two technology providers described how Australia has been “starved of innovation” in the software industry, enabling innovative smaller players to better serve the advice market.
DASH has approximately 1,400 users in Australia. Following Iress’ sale of its OneVue platform business to Praemium, DASH has become the only player to offer both a financial planning software and investment platform in one shop.
In February 2024, the firm reported a platform funds under administration (FUA) growth of 46.9 per cent for 2023, largely driven by independent financial advisers (IFAs) adopting the software.
According to DASH, its near 50 per cent investment platform FUA rise at 31 December 2023 from 31 December 2022 represents its “strongest year yet”.
Andrew Whelan, chief executive at DASH, said at the time: “Last year has been an impressive achievement for DASH and we are grateful to our advisers and their clients for their support.”
