Count shareholders back name change as firm commits to advice

Countplus Hugh Humphrey

5 May 2023
| By Rhea Nath |
expand image

An overwhelming 99.94 per cent of shareholder votes have been cast in favour of a successful name change to Count Limited, signalling a “dynamic new phase” for CountPlus Limited.

The name change and new brand direction would follow the firm’s strategic acquisition of financial advice business Affinia from TAL earlier this year. 

On completion, Count would represent some $16.8 billion in client funds under advice and nearly 400 advisers. In its 1H23 results announcement, CountPlus had previously noted $8.4 million of its reported revenue of $45.5 million (adjusted EBITA performance) came from its wealth segment. 

Four equity partner firms operating in eight different locations around Australia would rebrand their firms as Count, the first time in the company’s 43-year history that partner firms had chosen to trade under the Count brand.

“Our company name change, brand transformation and new value proposition give our clients greater certainty about our offering, providing them with the confidence to look ahead,” chief executive Hugh Humphrey said.

According to Humphrey, it represented greater growth opportunities and a unification of the corporate business. 

“We’re incredibly pleased 99.94 percent of the votes cast by our shareholders endorsed our transformation to a single, strong brand focused on making a positive difference for our clients and investors at a time when accounting and advice services are needed more than ever,” he said.

“Heightened uncertainty in global markets, a cost-of-living crisis, an ageing population and reduced availability of financial advice is delivering unprecedented demand for the skills and services that our financial planners and accountants possess. As one of Australia’s only truly integrated providers of wealth and accounting services, Count is uniquely positioned to service this increasing demand.”

Read more about:


Add new comment

The content of this field is kept private and will not be shown publicly.

Recommended for you

sub-bgsidebar subscription

Never miss the latest news and developments in wealth management industry



Old Fella

Of course a survey commissioned by an adviser coaching business would find that having an external business coach is a k...

14 hours ago
One foot out the door

A financial planner is expected to earn between $95,000 and $120,000 per year, depending on the state. Really? I don't...

1 day ago

The whole thing is a bit frightening especially the last note where notes on what might be done could result in the need...

1 day 20 hours ago

ASIC has cancelled the AFS licence of a Sydney wealth firm, the fifth Sydney firm to see a cancellation since the start of the year....

1 week 6 days ago

A former financial adviser has been banned by ASIC from providing financial services for inappropriate advice, among multiple breaches....

4 weeks ago

More than 20 winners from the funds management industry have been crowned at this year’s awards....

6 days 22 hours ago