Count Financial has signalled its intentions for growth with the appointment of Lee Tonitto to the role of senior executive for business development, marketing and events.
Reporting to Count chief executive Andrew Gale (pictured), Tonitto will be responsible for developing innovative strategies to accelerate the growth of Count and its franchisees’ businesses.
She will also oversee the rollout of a new Practice Management program for Count advisers.
Gale said Tonitto would develop and implement growth strategies for the Count network and individual advisory businesses at an important time in the company’s development.
“She will also drive marketing initiatives to enhance Count’s brand and market positioning to attract new clients in targeted areas,” Gale said.
Tonitto comes to the role after 15 years with AMP group, most recently as general manager of strategy and direct. She also spent three years at AMP-owned Hillross Financial Services where she assisted with the transition to fee-for-service.
She also played a leading role in growing planner numbers at AMP through the creation of the AMP Horizons Financial Planning Academy.
