Advice fintech CEO to depart

Ignition Advice fintech Craig Keary

24 March 2023
| By Laura Dew |
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Craig Keary, Asia Pacific chief executive of Ignition Advice, is to step down after two years. 

He joined Ignition in 2021 following a return to Australia from Asia and worked to strengthen Ignition’s position in the Australian market and secure a strategic investor. 

He also promoted the use of technology to improve the accessibilty and affordabilty of the financial advice process, a step that was welcomed by Michelle Levy in her final report of the Quality of Advice Review.


While he would step down from the CEO position, Keary said he would still work at the firm as a senior adviser for Asia Pacific at the firm. 

Writing on LinkedIn, he said: “Following a successful period of leading Ignition Advice as CEO Asia Pacific, I have decided that now is the time to pursue an advisory and non-executive career. 


“I have accepted a new role with Ignition Advice as Senior Adviser Asia Pacific where I will be working closely with the board and executive to further Ignition's growth in the Australia and Asia regions.

“I look forward to providing strategic insight around the Asia Pacific wealth industry in a non-executive capacity to the Ignition board and executive.”

Ignition said Keary would step into the adviser role immediately and no CEO replacement would be appointed. 

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