Early assistance key to cancer patients' recovery

BT has released the results of it’s Cancer Assistance Program (CAP), the first claims support in Australia to focus on providing access to early intervention tailored for life insurance clients diagnosed with cancer, showing it created better client outcomes for those receiving treatment.

The pilot program, launched in 2018, resulted in 86 per cent of clients citing an improved functional capacity, giving them a better chance at returning to wellness within a shorter time frame, post-disability.

The program gave clients a better claims service experience, with client satisfaction averaging 90 per cent.

Related News:

Neil Borthwick, BT’s head of claims, life insurance, said offering health support earlier gave clients with cancer a better chance at getting their lives back on track.

“The initial results, which show that most participants return to work on full or partial duties, are very encouraging, and inspire us to do more with this tailored approach,” Borthwick said.

BT was recognised for its innovative approach with the CAP, winning at the Financial Services Council’s 2019 Life Insurance Awards, in the innovation in retail life insurance category.

Related Content

AMP shareholder calls for Murray’s head over share price plummet

An AMP shareholder has levelled allegations against the company that its decision to sell its life insurance arm prompted “the worst share price rea...Read more

TAL seeks to improve awareness of life insurance value

Many Australians don’t see the benefit in life insurance products until it’s time to make a claim, leading TAL to launch a digital campaign to try...Read more

APRA sets life insurers 8 week deadline on disability insurance

The Australian Prudential Regulation Authority (APRA) has sent a strong warning to life insurers that they need to urgently address concerns about the...Read more



Add new comment