Adelaide wealth specialist buys life risk firm

Adelaide-based accounting and wealth advisory firm, Perks, has announced the acquisition of life risk specialists, Simmons Moore, in a move that is expected to create South Australia’s largest boutique provider of life insurance brokerage and advisory services.

The merger would see Simmons Moore founder and managing director, Simon Croxton joining Perks. He would bring more than 30 years of experience across claims management and holistic risk protection strategies.

Perks is a provider of life risk services as part of its wealth management offering and has around 700 clients across the country.

According to Perks Insurance director, Eddie Bell, the acquisition would be also expected to enhance the company’s position in the context of the growing demand for more sophisticated insurance advisory services.

“For those individuals with significant financial or business interests, risk protection has to be a holistic strategy and our philosophy has always been to ensure that each client is equipped with the best policy to suit their individual needs,” he said.

“And we believe that our client first approach and ability to confidently advise our clients on complex insurance matters will be increasingly sought after as the industry shifts to a more transparent and consumer-focused model.”