Financial services firm and investment manager Global Merces has announced a launch of its Media Ventures Fund that will offer investors exposure to investments aimed at “developing, distributing and commercialising media assets across the globe”.
The fund would invest in the creation of content from concept to completion and commercial realisation as well as technology supporting the creation and distribution of content and audiences, the firm said.
Additionally, it would aim to capitalise on the digital transformation of the global media and demand for quality content which would be expected to generate long-tail returns for investors.
The GM Media Ventures Fund, which would invest in up to nine major media assets, would be the second offering in GM’s media portfolio.
GM Media Ventures Fund's asset manager, Adam Schoff said: “The launch of the GM Media Ventures Fund is a pivotal point for our team and the next iteration of our growing business.
“We have assembled a great team with the ability to support deal flow, investment decisions and take strategic role in the direction of each investment. Our aim is to deliver double digit targeted returns over a five-year horizon to our investors.”
The company said wholesale investors would be able to invest directly into the fund and retail investors can invest through the Global Merces Access Fund.