Funds management firm, Fat Prophets, is targeting retail investors who want choice and control over their superannuation with its new digital investment platform.
The Sydney-headquartered firm launched SuperProphets.com.au today, with OneVue, as a "low-cost single platform for everyday investors".
Fat Prophets founder and chief executive, Angus Geddes, said the new platform would enable retail investors to access quality research and managed accounts.
"Super Prophets gives them the ability to transact a range of investment products with competitive and transparent fees," he said.
Geddes added that the website was launched in response to demand from Fat Prophets' 18,000-strong subscriber base, with the mission to "empower and educate" its members, and to give investors confidence to make well-informed decisions about their investments.