Viridian Advisory opts for CFS Edge platform

8 November 2023
| By Laura Dew |
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Financial advice network Viridian Advisory has selected CFS Edge as its wealth and managed account platform.

Established in 2015, Viridian has more than 120 advisers, 350 staff and $7 billion in funds under administration with offices all over Australia. Its business encompasses Viridian Advisory, Infinity Capital Solutions and Smartmove.

CFS group executive Bryce Quirk said: “We see a huge advice gap in the Australian market. By choosing Edge, we believe professional advice businesses like Viridian are well-positioned to help provide more advice to more Australians and to deliver even better outcomes for their clients.
 
“CFS Edge was co-developed with financial advisers and that really resonated with a group like Viridian. They understand how important it is to have a strong technology offering that is flexible, integrated and adviser-friendly.”

Raamy Shahien, joint CEO of Viridian Financial Group, said he was attracted to CFS by its technology capabilities which align with how the group is trying to grow its business.
 
“We like CFS’ continued investment in technology to transform the way advice is delivered,” he said.
 
“Viridian has always been dedicated to continuously improving outcomes for our clients and team. We view investment in capability, specialisation and technology coupled with open architecture central to achieving our aspirations in this space.” 

“Working with CFS will enhance our ability to unlock opportunities for advisers and their clients and provide a great platform for our continued growth with like-minded advice firms.”

The CFS Edge platform was created in 18 months in collaboration with FNZ and features two-way integration with financial planning software, including Iress Xplan and AdviserLogic, and plans to include other technology providers in the future.

Fintech providers will have the ability to access a developer portal to build their own connections on the platform.
It offers super, pension, investment and managed account capabilities, as well as advanced modelling tools to support portfolio analysis.

Other additional features, such as ESG preferences and an expanded range of investment options, will be released in the future.

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