Head of client partnerships at GBST, Ashley Mahadeea, has left the business after seven years to join My Dealer Services, which helps advisers become self-licensed.
Mahadeea joined financial planning software firm Advice Intelligence in October 2017 and was promoted to head of client partnerships in December 2020.
When Advice Intelligence was acquired by GBST in July 2023, he maintained the same role.
At the time, GBST said: “GBST expects strong global demand for its complete suite of cloud-based solutions including its capability to deliver digitally driven, optimised advice for retail investors and their advisers aligned to the accepted recommendations in the Quality of Advice Review (QAR) in Australia.
“The purchase of Advice Intelligence is a clear indication that GBST is fast-tracking its growth strategy and confirms the company’s commitment to the broader wealth management market as it expands its innovative suite of adviser technology with a scalable and multifunctional solution that is CRM agnostic.”
Mahadeea will now join My Dealer Services as its head of strategy, working alongside managing director and founder Alexander Euvrard.
My Dealer Services helps financial advisers to become self-licensed with their Australian Financial Services Licence (AFSL) applications and compliance support. Since it was established 12 years ago, the firm has helped over 500 businesses set up their own Australian credit licence or AFSL.
Euvrard said Mahadeea’s experience working with advisers and involvement in industry initiatives will help My Dealer Services achieve its growth agenda of supporting more advisers and expanding its service range.
He described: “Ash’s role is to help drive this growth through strong client relationships, product innovation and developing solutions to advisers’ problems. Over the coming months, we will be reaching out to more advisers to share our core belief that self-licensing is nothing more than removing a layer to allow advisers and practices to run the business their way, with the client front and centre of everything they do.”
Writing on LinkedIn, he said: “I have decided to move on from the Advice Intelligence suite of products and I am delighted to announce that I have joined My Dealer Services as head of strategy. I am particularly excited to team up with Alex Euvrard for whom I have a lot of respect on both a personal and professional level.
“I look forward to seeing Advice Intelligence’s progress from afar.”
Outside of the firm, Mahadeea is the national gen next deputy chair at the Financial Advice Association Australia (FAAA) and previously held a similar role at its predecessor, the Association of Financial Advisers (AFA).
