Midwinter and AIA team up

22 March 2022
| By Oksana Patron |
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Midwinter Financial Services has announced that its advice software has been selected by AIA Australia for their new advice business Financial Wellbeing.

Financial Wellbeing would offer solutions for life and health insurance, superannuation and wealth advice.

AIA said it had selected Midwinter’s software due to the fact it required minimal customisation to meet their requirements given that AIA Financial Wellbeing were operational on the software following an implementation of just over four months.

Chief commercial officer of Midwinter, Steve Davison, said “We’re proud to have been selected as the financial advice software partner for AIA Financial Wellbeing. This is a testament to the completeness of our advice software and vision, and our team’s ability to implement the software quickly and effectively.”

“Midwinter has been easy to work with and their comprehensive and configurable software has helped us quickly stand-up our new advice business. We’re excited about the partnership and Midwinter’s ability to support our goal of enhancing the financial wellbeing of Australians,” added chief executive of AIA Financial Wellbeing, Pina Sciarrone.






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