IWL to push iMedia profile post acquisition
IWLhas acquired market information technology group iMedia Technology and will use its resources to raise the profile of iMedia’s product suite in the market.
IWL chief executive officer Otto Buttula says his group will aim to provide support in terms of investment capacity and access to technical and marketing resources in order to increase the market traction of iMedia’s offerings, which includes E*Trade Pro for E*Trade Australia and ActiveBroker for Moneyline Telerate.
In particular, Buttula says IWL will be targeting retail stockbrokers, boutique fund managers and corporates.
“This acquisition represents a significant step in IWL’s strategy to offer products across the breadth of the wealth management - stock broking industry,” he says.
IMedia principal Fil Mackay along with his team will all be incorporated into IWL, with Mackay assuming the role of development manager market information systems.
IWL targeted iMedia as an acquisitive target over other market information providers due to its innovative technology, flexibility of its product suite and proven reliable track record, Buttula says.
Earlier in the week the group also appointed Debbie Dixon Child as its general manager equities market solutions, with Child having been providing stock broking consultation services to IWL since early August.
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