Industry funds launch new ad campaign
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The Industry Super Network has announced the launch of a new advertising campaign, a successor to its long-running 'compare the pair' series.
It said the new campaign would be focused on the key message that industry funds are run only to benefit members, not shareholders, and will use the song 'From Little Things, Big Things Grow'.
Commenting on the new campaign, Industry Super Network executive management David Whiteley said the campaign was aimed at illustrating that there was an industry super fund for every type of worker, shifting the perception that industry funds were only for specific types of industries, especially blue collar workers.
He said the 'compare the pair' and Bernie Fraser advertisements would retain an important place in the new campaign.
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Mike Taylor
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