Industry funds launch new ad campaign
|
|
The Industry Super Network has announced the launch of a new advertising campaign, a successor to its long-running 'compare the pair' series.
It said the new campaign would be focused on the key message that industry funds are run only to benefit members, not shareholders, and will use the song 'From Little Things, Big Things Grow'.
Commenting on the new campaign, Industry Super Network executive management David Whiteley said the campaign was aimed at illustrating that there was an industry super fund for every type of worker, shifting the perception that industry funds were only for specific types of industries, especially blue collar workers.
He said the 'compare the pair' and Bernie Fraser advertisements would retain an important place in the new campaign.
AUTHOR
Mike Taylor
Recommended for you
With the highest number of candidates in a year sitting the latest financial advice exam, a surge of new entrants are expected in the coming weeks, according to Wealth Data.
AMP has launched a range of five diversified index managed portfolios on its North investment platform, targeting a younger client demographic.
An NSW adviser, who advised over 120 clients after falsifying her financial advice exam results, has been permanently banned by ASIC.
ASIC has released the results from the latest financial adviser exam, the first to be run since changes to its structure earlier this year.
