Digital advice platform Eqilize is expanding its position across the superannuation industry and will be offered to over two million Australians representing around $65 billion in assets under management after Decimal struck a deal with Mercer.
Decimal chief executive, Nic Pollock, said the Eqilize solution, which launched in mid-2016, had proven popular and gained fast market traction in the past few months.
Mercer chief customer office, Campbell Holt, said customers who did not seek financial advice could be best engaged through technology, and the firm would offer Eqilize in an effort to engage that particular sector.
"Digital advice isn't about digitising traditional advice. The industry has an opportunity to start from a blank slate given more customers aren't familiar with current advice models," he said.
"We're continually focused on helping our super administration clients to deliver better service and member engagement."
Using the solution, clients would be able to configure and personalise software and scale offerings as requirements grew or changed.