AMP launches super strategies ad campaign
AMP is about to launch a new advertising campaign aimed at helping consumers determine the amount of savings they will need in retirement by highlighting specific superannuation strategies and promoting a new online interactive super simulator.
The campaign will begin on April 1 with a series of four television commercials, and will be supported by advertisements in print media and on radio.
The series of advertisements feature AMP staff sharing with the audience the superannuation strategies they themselves have in place, with a view to emphasising the difference quality advice can make to enabling people to reach their desired outcomes.
AMP Financial Services managing director Craig Dunn said: “Our research shows that consumers are looking for help to work out how much they will need in retirement, determine whether they are on track and to get some strategies and ideas on how to close the gap.”
The new online tool, My Simulator, will be available to members of the public on April 2 and will enable people to identify how much they will need to have saved for their retirement simply by answering five questions.
From the answers to the five questions, My Simulator extrapolates projected superannuation savings across three different market conditions; poor performing markets, average performing markets and strong performing markets.
However, unlike other superannuation calculators in the market, the Internet device provides voiceover assistance to make it more user friendly.
In addition to the voiceover assistant, users of the Internet tool are provided with levers that will allow them to immediately change some of the underlying assumptions used in the extrapolation, such as retiring at 65 years of age instead of 60, for a recalculated scenario without the need to re-answer every question from the beginning.
According to AMP, My Simulator was developed in response to calls from consumers to make using financial calculators easier.
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