AFA launches marketing engine for members


The Association of Financial Advisers (AFA) has launched its AFA Ideas Centre, a marketing engine that provides members with programs and tools to enable greater contact with clients.
The Ideas Centre will help AFA members to build, manage and protect not only the wealth of their clients but also the value of their own businesses, according to AFA chief executive Richard Klipin.
“We are finding that the best advisers are being very honest and very proactive with their clients, working with them to ensure they make it through the global financial crisis in the best place possible,” Klipin said.
The Ideas Centre is accessible through the AFA website.
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